Magenta Studios has worked with hundreds of leaders in over twenty countries to advance their leadership development, teamwork, and business or change goals. Our unique methods help our customers and partners realize their potential to tackle any type of challenge, from the personal to team to the professional or the social.

We blend personal and professional transformation with best-in-class leadership development and teamwork practices, creativity competency, and relationship building disciplines to support serious leaders. Our online and in-person courses are guaranteed to deliver real transformation to you and your team.

Magenta Studios brings highly unique, highly effective tools to a new generation of change makers, entrepreneurs, leaders, artists, and other trailblazers. We’re excited to share our know-how, experience, creative work, and stories with you to help you and your team become the best you can be.


We've worked around the world in many focus areas, from peace to democracy, from climate to energy. This map shows some of our project locations and themes.


If you're wondering, it's a "dymaxion" map, designed to accurately represent the relative sizes of the continents.

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The story of Magenta Studios began in 1993 as two young artists half a world from each other came to understand that creativity could be applied outside the arts and in the world’s toughest challenges. A few years later, they met while working with Miha Pogacnik, the cultural ambassador of Slovenia, to organize learning and peacebuilding festivals as the war in Bosnia came to a close. We were those two young artists — Jeff Barnum and Louisa Oliver — today the founding partners of Magenta Studios.

Since those early beginnings, we have maintained our determination to understand and apply creativity to humanity’s most intractable problems. Jeff focused mostly on the systemic level, eventually co-founding Reos Partners in 2007, now an international social innovation consultancy with offices in eight countries. Louisa became an executive and business coach, helping leaders and social entrepreneurs overcome their inner barriers and develop new capabilities to do their work successfully.

We discovered in both of these professions that achieving success in the work of positive change methods requires extraordinary personal capabilities — and that these capabilities make all the difference between success and failure.

This insight led to the formation of Magenta Studios in 2014, so named because the color magenta is outside the normal visible spectrum (ROYGBIV). We believe that we must come to see each other and our world with new eyes, through new lenses, and with new worldviews in order to heal ourselves and our world.


We hired Magenta to help us more fully engage our workforce, leaders, and other stakeholders in our ongoing service to the greater Vancouver region. They helped us devise efficient, powerful ways of innovating, learning, and creating across our organization. We’re deploying them in all our work, big and small — with wonderful results.

Tanya Sather - Executive Co-Director, Burnaby Association for Community Inclusion


We partnered with Magenta to co-lead our development program for senior executives in one of Australia’s largest telecommunications companies. The Magenta team played a highly significant role in curriculum development and overall leadership of the program. Both our client and we as Reos were enormously pleased with the quality of Magenta’s contribution to the project. Magenta understands both the big picture as well as the nuts and bolts for successful inner leadership development.  Highly recommended.

Robbie Macpherson - Director at Adaptable Leadership & Partner at Reos Partners Australia


Magenta provided a sensitive, personal and supportive approach to enhancing our strengths while inspiring us to go beyond our expectations. Their accessible methods equipped us with tools for implementing beyond their program.

Shalini Agrawal - Director at Center for Art and Public Life at California College of the Arts


I worked with Magenta over a number of months both as part of a senior leadership group exploring our personal leadership and also with one on one coaching. My experience was transformative. I was challenged to think extremely differently about the world, myself, others and my business. On a personal level I resolved many issues that had been holding me back. I have used the tools that I was given with my team subsequently and have received similarly amazing feedback from them.

Julian Clarke - Executive Director, Human Resources, Global Enterprise & Services and International & New Business, Telstra


I was part of a team serving a complex scenario building process. We had excellent collective calls with Magenta and also individual coaching sessions. I found those individual sessions to be extremely useful, helping me to connect to my source, improve my communications and co-working practices, and align my attention with my intention. Every minute of each conversation was so full of meaning!

Anaí Linares - Consultant at Reos Partners North America