Unlock Your Leadership.

Transform Your Company.

I help business leaders and executives tackle their toughest personal and people challenges — strengthening leadership, developing high EQ teamwork, building a thriving culture, improving collaboration, and navigating work relationships. 

Whether you lead a small team or an organization, I specialize in unlocking the potential in you and your people to drive meaningful transformation and sustainable growth for your business.

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If you’re looking for a deeper, more transformative approach to your people — one that’s rigorous, methodical, and designed to create lasting cultural change — you're in the right place.

The challenges you face — both inner and outer — demand extraordinary understanding and capability.

Conventional approaches aren’t enough anymore. The rise of A.I. and data-driven methods and approaches bring a machine consciousness, not a human one — missing the true need. Navigating people and culture issues has become more complex than ever before.

 

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I'm Louisa Barnum — Coach, Resource, Advisory

Whether you’re navigating personal challenges, or you’re a leader looking to create a thriving organizational culture, my coaching is designed to help you achieve lasting change.

My approach combines tools, exercises, and frameworks that are practical and actionable — like a personal trainer for your inner life. Together, we’ll work to transform your mindset, build new capabilities, and create the results you’re looking for.

The Perspective I Bring to Your Growth

For over 15 years, I’ve coached senior management teams, CEOs, executive directors, and individuals facing challenges like communication breakdowns, relationship dynamics, collaboration conflicts, PTSD, depression, and anxiety. I’ve also helped business owners build cultures that inspire greater purpose, engagement, and more skilled collaboration in their workforce.

My background in classical music, spiritual psychology and research, coaching, facilitation, and business and leadership development allows me to bring a unique perspective to our work together. I’m not a therapist — I’m a coach who’s here to help you get into action and grow your gifts.

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Testimonials

I can't say enough about much Louisa and Magenta helped my company bring our vision to life. With her help we built the company culture that we've always dreamed of. Her approach is a perfect balance of conceptual understanding of humans and teams coupled with practical tools, systems, and resources. She helped me grow as a leader by leaps and bounds and I feel more confident and at ease in my role of CEO because of her. I highly recommend leveraging her wealth of knowledge to grow yourself or your team in ways that you probably don't even know are possible.

— Rachel Hazlett-Karr, former CEO of Lucky420s, Top Producing Realtor

When I faced a conflict with a close colleague in a complex project that depended greatly on the two of us and the health of our relationship, we reached out to Louisa to help us. Louisa facilitated a process through which we could understand and empathize with each other, and we managed to unblock our relationship and conclude the project successfully.

— Mille Bojer, Director, Reos Partners Europe

To have worked with Louisa is a blessing beyond measure. I feel so fortunate to have found someone who embodies a combination of spiritual intelligence, business acumen and a deeply formed social conscience; all dedicated to unearthing the personal and collective work that is needed in the world, each other and ourselves. She is clear-eyed, genuine and true with an uncanny capacity to see through my limiting tendencies while at the same time helping me to recall and see the gifts that are inherently mine. She is a rare gem with the qualities of an alchemist, bringing together insights into what ails us personally and collectively while holding a space for the possible to emerge. And even more endearingly, she is able to create these spaces with grace, humility and poise – which is essentially her warm and loving presence. Louisa has helped me undo what has knotted me while guiding me towards what was always mine to move towards.

— Luke E., Psychotherapist, Writer, Musician

Through my work with Louisa and Magenta I was able to explore my own aspiration and abilities, and how that did or did not line up with my work. I also learned several practices with which I am beginning to come out of the cerebral and into the lived experience of my challenge. I return often to the work we did together to help re-situate myself, and always find new layers of insight.

— Erin Harrington, Executive Director, Salmon Project, Alaska

Louisa, i wish to tell you what a really wonderful coach you are! I thank you for your patience, and thanks to your perseverance, and your motivating me to work on my underlying beliefs also and treat the roots of the problems, you helped me heal my wounds and free myself from what was preventing me to grow more and move forward. You have much charisma and the depth of your experience also makes what you say even more genuine and powerful to help people find their way towards discovering their real self and spreading their wings to fly. I thank you sooooo very much for your support through all the different phases we went through together over the course of the sessions!

— Naomi L.

Magenta is a trusted parter. As a foundation, we're dedicated to bringing new approaches to global problems that have long been considered intractable, and we’re serious about learning and applying methods and tools that really work. One year in, Magenta is helping us learn how to identify the visible and invisible causes, sources, and structures of violent conflicts, and how to confront and transform ideologies, traumas, and legacies of colonialism and racism that propagate and sustain intractable conflicts. We look forward to working more with Magenta to support peace building around the world. 

— Bryan Sims, Investment Manager, Humanity United

I have known Jeff and Louisa for more than twenty years.  They are next generation luminaries who carry forward everything I have spent my life advancing: practical and spiritual insights into the nature of being human that provide meaningful ways forward on the most pressing and challenging issues of our times — paths that nourish the best in humanity across all boundaries, political, cultural and otherwise.

— Miha Pogacnik, Cultural Ambassador of Slovenia

ORAP had the privilege of working with Magenta Studios while helping to build peace in Zimbabwe. Magenta helped us find new ways to solve complex problems and do together what we couldn’t do as separate individuals or organizations.”

— Mvuselelo Huni, CEO, Organisation of Rural Associations for Progress (ORAP), Zimbabwe

I was part of a team serving a complex scenario building process. We had excellent collective calls with Magenta and also individual coaching sessions with Louisa. I found those individual sessions to be extremely useful, helping me to connect to my source, improve my communications and co-working practices, and align my attention with my intention. Every minute of each conversation was so full of meaning!

— Anai Linares, Independent Consultant

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Get in touch with Louisa

To contact me about coaching, leadership, culture development work or other questions, please email me at [email protected]. I'd love to hear from you.

I pretty much quit social media a while back so you won’t find me on Facebook, Instagram, or X. Only occasionally I show up on LinkedIn.

But you’re welcome to listen to my podcast and subscribe to my YouTube channel.

And definitely subscribe to my newsletter!

If you'd like to explore coaching with a no-obligation consult to test the waters, then sign up and bring your challenges, concerns, and questions. We'll work together on:

  • Getting clear on the challenges you’re facing right now.
  • Exploring where you want to go and what’s holding you back.
  • Identifying the best next steps to move forward—whether that’s with my support or not.
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