The Coaching
Thriving cultures are built
out of a new paradigm — one that starts
where most approaches aren't looking.
Individual
Team
Culture
The Approach
Most leadership development works on the outside. Mine works on the source.
My approach works at three levels, or layers: individual development, team development, and organizational culture. All three work together to create lasting change.
We begin with understanding the nature of the problem. Observe, listen, map, ask — explore.
01
Layer One
Individual Development
Think of it like working with a musician's coach where we work together on technique, on practices, and on method. We build the inner capacities that make real leadership possible.
Format
One to two-hour sessions, held regularly over a custom engagement
Focus
Building inner mastery, pattern recognition, and technique for leadership.
For
CEOs, founders, and senior leaders ready to do the deeper work
Most leadership development assumes you already have the inner resources required — and just need better skills or frameworks on top. This work starts from a different premise: that the capacity to lead well is something that must be trained, developed, and deepened over time, the same way a musician develops mastery.
The truth is, leadership requires vertical capacities for handling the dynamics of power and hierarchy, responsibility and accountability, with the horizontal capacities needed for relational and emotional intelligence, creative teamwork, and healthy collaboration.
The work builds the practical skills and shared understanding that allow people to navigate relational dynamics, emotional intelligence, bias, difference, and conflict without losing cohesion. It transforms a group of capable individuals into a team that is pulling in the same direction.
Format
Coaching and training sessions with the team, held regularly over a custom engagement.
Focus
Knowledge and technique for building team "alliances" and collaborative teamwork.
For
Leaders together with their teams.
02
Layer Two
Team Development
Individual development meets its real test in relationship. Working well with others doesn't happen naturally — it requires the same thing individual development does: knowledge, technique, and practice. Without it, you get exactly what most teams get: a collision of default behaviors and unexamined tendencies that generates confusion, friction, and chronic inefficiency.
03
Layer Three
Organizational Culture
Here we will need to address "the master ideas reigning in the minds of many people". An organization's success or struggle is dependent on the ocean of culture that really runs the show. We engage with the culture in a co-creative way rather than a top down design. I call this a social sculpture approach.
Format
A custom engagement involving diagnostics, tracking progress, and custom methods of engagement across all levels.
Focus
Knowledge, technique and practices for the social sculpture — co-creating the culture.
For
Leaders and their direct reports, but engaging the whole organization.
Culture can be approached in two fundamentally different ways. The conventional path relies on behavioural methods — incentive structures, compliance frameworks, engagement surveys — that attempt to shape people from the outside in. The results are familiar: surface compliance, disengagement beneath the surface, and cultures that require constant management to maintain.
The alternative is what we might call a social sculptural approach — co-creative, participatory, and generative. Rather than engineering behavior, it invites genuine ownership. People become active participants in shaping the culture they live in. This is a more direct and efficient approach because it works with human nature rather than against it.
We live in a time of mounting pressure on human beings — fear, division, mental health crises, toxic cultures, and the erosion of genuine community. Work culture can be a counter-force to this. Done well, it becomes a place where the conditions for growth, agency, and belonging are actively cultivated rather than accidentally undermined.
What People Say
"
I can't say enough about how much Louisa and Magenta helped my company bring our vision to life. With her help we built the company culture that we've always dreamed of. Her approach is a perfect balance of conceptual understanding of humans and teams coupled with practical tools, systems, and resources. She helped me grow as a leader by leaps and bounds and I feel more confident and at ease in my role of CEO because of her.
Rachel Hazlett-Karr
Former CEO, Lucky420s · Top Producing Realtor
"
When I faced a conflict with a close colleague in a complex project that depended greatly on the two of us and the health of our relationship, we reached out to Louisa to help us. Louisa facilitated a process through which we could understand and empathize with each other, and we managed to unblock our relationship and conclude the project successfully.
Mille Bojer
Director, Reos Partners Europe
"
To have worked with Louisa is a blessing beyond measure. She is clear-eyed, genuine and true with an uncanny capacity to see through my limiting tendencies while at the same time helping me to recall and see the gifts that are inherently mine. She is a rare gem with the qualities of an alchemist, bringing together insights into what ails us personally and collectively while holding a space for the possible to emerge.
Luke E.
Psychotherapist, Writer, Musician
"
Through my work with Louisa and Magenta I was able to explore my own aspiration and abilities, and how that did or did not line up with my work. I also learned several practices with which I am beginning to come out of the cerebral and into the lived experience of my challenge. I return often to the work we did together to help re-situate myself, and always find new layers of insight.
Erin Harrington
Executive Director, Salmon Project, Alaska
"
Magenta is a trusted partner. As a foundation, we're dedicated to bringing new approaches to global problems that have long been considered intractable, and we're serious about learning and applying methods and tools that really work. Magenta is helping us learn how to identify the visible and invisible causes, sources, and structures of violent conflicts, and how to confront and transform ideologies, traumas, and legacies of colonialism and racism.
Bryan Sims
Investment Manager, Humanity United
"
ORAP had the privilege of working with Magenta Studios while helping to build peace in Zimbabwe. Magenta helped us find new ways to solve complex problems and do together what we couldn't do as separate individuals or organizations.
Mvuselelo Huni
CEO, Organisation of Rural Associations for Progress, Zimbabwe
"
I was part of a team serving a complex scenario building process. I found the individual coaching sessions with Louisa to be extremely useful, helping me to connect to my source, improve my communications and co-working practices, and align my attention with my intention. Every minute of each conversation was so full of meaning.
Anai Linares
Independent Consultant
"
I have known Jeff and Louisa for more than twenty years. They are next generation luminaries who carry forward everything I have spent my life advancing: practical and spiritual insights into the nature of being human that provide meaningful ways forward on the most pressing and challenging issues of our times.
Miha Pogacnik
Cultural Ambassador of Slovenia
Begin the Work
Ready to build something that lasts?
If what you've read here resonates — if you recognise the gap between where your organisation is and what you sense it could be — the next step is a conversation. No obligation, no pitch. Just an honest exchange about whether this work is the right fit.
Discovery calls are complimentary and typically an hour.