Build a Culture that People Love
We help leaders build regenerative cultures where collaboration flourishes, creativity thrives, and work feels meaningful.

Why don’t most culture building methods work?
Because experts don’t understand human development outside of models and worldviews that are built out of 20th century ideas.
They end up with fragmented, wrong-headed strategies that result in an estimated more than 80% failure.
And this is why culture is such a hard nut to crack.
To adapt to increasing economic pressures and societal fragmentation, it’s time to move away from 20th century ideas about leadership and how to manage people.
It’s time to design better systems and processes that support agency and creativity.
People growth means unlocking your people’s entire potential and voice.
It’s the only way business is going to survive and thrive in our rapidly evolving times.
We’ve built culture around the world
From multi-organizational social change projects, senior executive leadership development, to culture building across a business, our approach is informed by more than 15 years of experience working around the world.

Testimonials
“I worked with Magenta over a number of months both as part of a senior leadership group exploring our personal leadership and also with one on one coaching. My experience was transformative. I was challenged to think extremely differently about the world, myself, others and my business.”
— Julian Clarke, Executive Director: Human Resources, Telstra, Australia
Over the years whenever I have wanted to either understand or deepen my practice, I turn to Magenta. From Magenta I don't get cheap, easy or trite answers. I get fundamental insights that go to the heart of my enquiry. Magenta is an antidote to the waves of shallow fashion that sweep the world when it confronts something new. If you want to understand how best to respond to the challenges we face as individuals, as a society and as a species, I would urge you to work with Magenta.
— Zaid Hassan, CEO, Roller Strategies. Author: The Social Labs Revolution
“We hired Magenta to help us more fully engage our workforce, leaders, and other stakeholders in our ongoing service to the greater Vancouver region. They helped us devise efficient, powerful ways of innovating, learning, and creating across our organization. We’re deploying them in all our work, big and small — with wonderful results!”
— Tanya Sather, Co-Executive Director, Burnaby Association for Community Inclusion, Vancouver, Canada
We partnered with Magenta to co-lead our development program for senior executives in one of Australia’s largest telecommunications companies. The Magenta team played a highly significant role in curriculum development and overall leadership of the program. Both our client and we as Reos were enormously pleased with the quality of Magenta’s contribution to the project. Magenta understands both the big picture as well as the nuts and bolts for successful inner leadership development. Highly recommended.
— Robbie Macpherson, Reos Partners, Australia
MEET THE MAGENTA TEAM

Jupiter Barnum

Louisa Barnum

