Hi, I'm Louisa Barnum
Born in New Zealand, Louisa is a former musician, an executive coach, and student of consciousness and psychology. She began her career as a professional musician in both violin and voice, and trained and performed in New Zealand and Europe. In 2013 she co-founded Magenta, a resource and training company with her husband Jupiter Barnum, running multi-stakeholder social change projects around the world, as well as with businesses working to improve their culture and develop a broader impact in line with their mission.
Since 2008 she has worked as an executive coach, educator, and resource with teams all over the world, and is currently working with a global research team on developing cultural and social renewal work in business contexts inspired by Rudolf Steiner's work on social threefolding.
She holds a Degree in Music Performance from Victoria University New Zealand (1994), two years of classical singing performance from The Hague Royal Conservatorium, and a certificate in Consciousness Studies from Rudolf Steiner College.
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I can't say enough about how much Magenta helped my company bring our vision to life. With their help we built the company culture that we've always dreamed of. Their approach is a perfect balance of conceptual understanding of humans and teams coupled with practical tools, systems, and resources. They've helped me grow as a leader by leaps and bounds and I feel more confident and at ease in my role of CEO because of them. I highly recommend leveraging their wealth of knowledge to grow yourself or your team in ways that you probably don't even know are possible. — Rachel Hazlett-Karr, CEO, Lucky 420s
ORAP had the privilege of working with Magenta in our work as part of exploring peace-building in Zimbabwe. The Magenta team very deftly ushered our organization into grasping new ways of thinking about exploring how to solve complex problems. They supported the team as a whole, and specifically took the time to understand the individuals and guide them appropriately. We look forward to diving deeper into creative approaches with Magenta. — Mvuselelo Huni, CEO, Organisation of Rural Associations for Progress (ORAP), Zimbabwe
When I faced a conflict with a close colleague in a complex project that depended greatly on the two of us and the health of our relationship, we reached out to Louisa to help us. Louisa facilitated a process through which we could understand and empathize with each other, and we managed to unblock our relationship and conclude the project successfully. — Mille Bojer, Director, Reos Partners Europe
Magenta are artists and social entrepreneurs with a brilliant practical and theoretical understanding of how individuals and teams can bring into being new artistic and social realities. — Adam Kahane, Director, Reos Partners North America; author: Collaborating with the Enemy, Power and Love, Transformative Scenario Planning, SolvingTough Problems.
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Magenta provided a sensitive, personal and supportive approach to enhancing our strengths while inspiring us to go beyond our expectations. Their accessible methods equipped us with tools for implementing beyond their program. — Shalini Agrawal, Director: Center for Art and Public Life, California College of the Arts
I was part of a team serving a complex scenario building process. We had excellent collective calls with Magenta and also individual coaching sessions. I found those individual sessions to be extremely useful, helping me to connect to my source, improve my communications and co-working practices, and align my attention with my intention. Every minute of each conversation was so full of meaning! — Anai Linares, Independent Consultant
We hired Magenta to help us more fully engage our workforce, leaders, and other stakeholders in our ongoing service to the greater Vancouver region. They helped us devise efficient, powerful ways of innovating, learning, and creating across our organization. We’re deploying them in all our work, big and small — with wonderful results! — Tanya Sather, Co-Executive Director, Barnaby Association for Community Inclusion, Vancouver, CA
Through my work with Magenta I was able to explore my own aspiration and abilities, and how that did or did not line up with my work. I also learned several practices with which I am beginning to come out of the cerebral and into the lived experience of my challenge. I return often to the work we did together to help re-situate myself, and always find new layers of insight. — Erin Harrington, ED, Salmon Project, Alaska
