SERVICES:

SOCIAL SCULPTURE

Social Sculpture engages thousands or even millions of people in direct culture change for immediate and permanent positive change. Magenta is the first company to offer leaders a replicable social change methodology based on this revolutionary approach.
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Social Sculpture began in the 1960s as performance art. The idea was to inspire and engage a whole city or region in specific acts of art and play in order to shift an entire society. Over time, artists, mayors, and other leaders have used these techniques to help communities and even nations heal from large scale trauma, end political corruption, and regenerate economies.
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Today, the art of Social Sculpture is emerging as an exciting and viable methodology for permanent, positive change at the largest possible scale.
Joseph Beuys, 7000 Oaks, Kassel, 1980s
Joseph Beuys, 7000 Oaks, Kassel, 1980s
Inclusion Studio, Vancouver, 2013-17
Inclusion Studio, Vancouver, 2013-17
Edi Rama, "Painted Buildings," Tirana, 2000s
Edi Rama, "Painted Buildings," Tirana, 2000s
Magenta Studios, Concept for Sarajevo
Magenta Studios, Concept for Sarajevo

WHY WE PROVIDE

A FLEXIBLE ROADMAP

For leaders to effectively address a problem that affects an entire community or society, they can't always do it by changing laws, interest rates, money flows, or other financial or legal elements. Sometimes they also have to change culture. This is because our toughest problems are extensions of ourselves: they are the manifestation of our beliefs, mindsets, and worldview.
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These deeper layers of a challenge often resist technical, policy, or financial solutions. The work of changing culture involves a different approach. Social Sculpture was developed to help address this challenge.
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Every culture and every community is unique. So with each new project, we adjust methodology to serve context. This means that each new project is unique.
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So while there's no blueprint for tough social challenges, we can use reliable methods to meet specific contexts. This flexibility allows us enter each effort ready to learn, adapt, and serve however best suits the context and project leadership.

 

Fishery restoration project, 2015
Fishery restoration project, 2015
Music in Sarajevo ruins, 1990s
Music in Sarajevo ruins, 1990s
We have worked with governments, foundations, companies, and other organizations. Here is a small sample of the clients we have served.
Slovenia-logo
Telstra-logo
Numi-Fdn-logo
Netherlands-government-logo
Victoria-logo
Reos-logo
OSF-logo
CLG-logo
atlantic-logo
roller-logo
banff-logo
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