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SOCIETY IS THE SCULPTURE
WE ALL CREATE TOGETHER

At Magenta, we help change agents harness the power of creativity and inner work for massive impact.

OUR CLIENTS

Our clients are foundations, nonprofits, and cross-sector alliances of change agents who want to make a massive and positive impact in the world.

OUR APPROACH

Drawing from the discipline of “Social Sculpture,” we help our clients achieve results by setting up creative environments that enable collaboration, systems thinking, inner work, rigorous social science research, and deep collective creativity.  In practice, this means working with people at all levels of a social problem to bring new cultural, economic, and political realities to life at all scales, from the personal to the societal.

HERE'S HOW WE WORK

While every team and context is unique, we have found that all social impacts require strong foundations, sound design, creative capacity, and efficient execution. To help leaders and teams realize their ambitions, we support and train them in these areas in the early stages and throughout the life of the project. With our help, projects are more resilient to internal tensions and more creative and effective in their work.

Foundations

The foundation of every project is its team — its people. But assembling competent people and sufficient resources is only the beginning. After that, teams often suffer internal tensions, power struggles, misunderstandings, and myriad forms of breakdown — and the foundations are thereby weakened.

Magenta takes special care to prepare, train, and support a team in its “building a container,” a robust, resilient, capable community that can quickly resolve tensions, support personal and leadership development, and continually up their game. This is the “inner work” of being an amazing team throughout a project’s inevitable challenges.

Without this work, the team can easily become fragile, inefficient, and fragmented — a condition that can last only so long before it ruptures. Want a strong team? Build strong foundations.

Design

Humanity’s toughest challenges are extensions of their ideas, beliefs, cultures, and histories, including their trauma. As every one of us is both a physical as well as an inner being, so social challenges are comprised of both visible and invisible aspects. In this sense, the complex social challenge is a society’s collective inner life writ large. Racism, poverty, violence, pollution — all this stems from what Emerson called “the master ideas reigning in the minds of many persons” — what systems thinking calls “paradigms.”

Well designed social impact projects must take into account the root causes of the challenge they want to address. Magenta specializes in helping leaders and teams identify the primary, invisible, and driving causes of their toughest challenges, and incorporate them into a sound project design. We use systems thinking, mapping, interviews, desk research, and prototyping to discover the “wholeness” of the problem, its entire taxonomy, and support the team to develop suitable approaches accordingly.

Capacity

Because our social challenges are as complex and alive as we are, they resist off-the-shelf solutions. There are no ready-made answers to social challenges; instead, they have to be developed, co-created — forged in the heat of the context by the people who live with them. Outside experts can support, but only the problem-owners can actually change the situation.

To navigate the enormous challenges and the accompanying uncertainty that comes with all creative work (and it IS creative work!), we help leaders and teams build the capacities they need to go the distance. Communication, collaboration, creativity, and other community-building, action-oriented disciplines can make the difference between good intentions and real results. Magenta offers a variety of custom in-person and online training programs to teams and helps them apply their learning in their context.

Execution

We all have our own ways of getting things done, and because social impact projects are often staffed by diverse teams, execution isn’t always straightforward. In our experience, each team has to develop its own culture and methods — and we bring some powerful, adaptable tools to support the work.

Magenta helps leaders learn and adopt agile methods, checklists, collaboration technology, design thinking, prototyping, and other management and execution practices that support tangible progress day after day.

We've worked in over twenty countries on many different kinds of projects. For more details about our Social Sculpture practice, download the PDF brochure here.

Culture, creativity, and diversity can be harnessed for massive, systemic change. Here are a few examples of our Social Sculpture work. 

SS-example-Borl

CASTLE BORL

PTUJ, SLOVENIA

One of our very first adventures took place at Castle Borl in Slovenia. An ancient castle overlooking the Drava River, Borl was a "grail castle," a sacred site in the middle ages. We helped organize festivals, rebuild the castle, and host thousands of leaders from around the world in a context of intercultural meeting, artistic activity, and peace-building.

Baobab

GATEWAY ZIMBABWE

ZIMBABWE

We are currently helping an alliance of organizations launch a multi-stakeholder initiative designed to help Zimbabwe transition to a peaceful, prosperous future after the abrupt resignation of Robert Mugabe, who was president for 37 years. At the heart of the project is "The Baobab," a space for healing, capacity building, and supporting the nation's most relevant social innovations. 

Sarajevo-stone-circle

SARAJEVO STONE CIRCLE (CONCEPT)

SARAJEVO, BOSNIA AND HERZEGOVINA

In keeping with the tradition of art, architecture, and other creative studios, we also have "concept" projects that haven't yet been realized. One of them is the Sarajevo Stone Circle. When we visited Sarajevo after the war, we imagined a stone ring around the city — a testament to the past crisis and a universal symbol representing peace, protection, and safety.

Want to read more about Social Sculpture? Read the details (PDF).

We see people as thinking, feeling, acting, creative beings, and believe that anyone can be invited and engaged into moments of co-creation. This is why we work with the truly human at every scale, from individuals to teams, organizations, and whole societies.

Testimonial-Tanya-Sather-2

We hired Magenta to help us more fully engage our workforce, leaders, and other stakeholders in our ongoing service to the greater Vancouver region. They helped us devise efficient, powerful ways of innovating, learning, and creating across our organization. We’re deploying them in all our work, big and small — with wonderful results.

Tanya Sather - Executive Co-Director, Burnaby Association for Community Inclusion

Testimonial-Robbie-Macpherson

We partnered with Magenta to co-lead our development program for senior executives in one of Australia’s largest telecommunications companies. The Magenta team played a highly significant role in curriculum development and overall leadership of the program. Both our client and we as Reos were enormously pleased with the quality of Magenta’s contribution to the project. Magenta understands both the big picture as well as the nuts and bolts for successful inner leadership development.  Highly recommended.

Robbie Macpherson - Director at Adaptable Leadership & Partner at Reos Partners Australia

Testimonial-Shalini-Agarwal

Magenta provided a sensitive, personal and supportive approach to enhancing our strengths while inspiring us to go beyond our expectations. Their accessible methods equipped us with tools for implementing beyond their program.

Shalini Agrawal - Director at Center for Art and Public Life at California College of the Arts

Testimonial-Julian-Clarke

I worked with Magenta over a number of months both as part of a senior leadership group exploring our personal leadership and also with one on one coaching. My experience was transformative. I was challenged to think extremely differently about the world, myself, others and my business. On a personal level I resolved many issues that had been holding me back. I have used the tools that I was given with my team subsequently and have received similarly amazing feedback from them.

Julian Clarke - Executive Director, Human Resources, Global Enterprise & Services and International & New Business, Telstra

Testimonial-Anai-Linares

I was part of a team serving a complex scenario building process. We had excellent collective calls with Magenta and also individual coaching sessions. I found those individual sessions to be extremely useful, helping me to connect to my source, improve my communications and co-working practices, and align my attention with my intention. Every minute of each conversation was so full of meaning!

Anaí Linares - Consultant at Reos Partners North America

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IF YOU WANT TO EXPLORE MORE OF OUR WORLD, THESE LINKS LEAD THE WAY