Tap into the power of culture for social change.
We are a growing community of organizations and practitioners in partnership with foundations, governments, and mission-driven businesses that collaborate on Social Sculpture projects. Together we help heal and regenerate culture as the most powerful catalyst for social renewal.
We work across many issue areas, from addressing large-scale trauma to measuring and transforming culture within an organization. And we work at all scales, from medium-sized companies to regions and countries.
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Deep in the fabric of every social challenge are invisible root causes
Culture is the expression of the inner life writ large. Sense-making, perception, belief, questioning, and other mental and feeling activities occur wherever humans are, at all points and at all scales.
To activate the “cultural sphere” is, in this sense, to activate the inner lives of individuals, families, organizations, communities and society.
This is the realm of causality: war, violence, racism, social disarray, ecocide, homlessness. And while it is the place of greatest leverage, it's also the hardest place to intervene.
We need an unconventional — even radical — approach to social change, and we draw from deep sources of knowledge and experience for guidance and method.
We've learned the archetypes of what works
While every project is unique, we approach each one as a creative challenge. First, everyone involved needs to understand what's really going on. On that basis, we build capacity to intervene effectively and run a series of experiments, the results of which reveal what can work — and what can scale.
Gathering deep insight into the health and dynamic balance in the culture and systems of the social terrain sets the stage using a proprietary and rigorous diagnostic tool. Once this is complete, then further diagnostics can be repeated as needed for evidence-based progress reporting.
Lasting change doesn't take place only with method, technology or great ideas, but through developing specific skills and capacities needed to accomplish the extraordinary task of bringing to life new social realities. To expect otherwise is like wanting to play in the World Cup without either knowing how to play the sport nor training for it.
ACTION IN PRACTICE
Any artist or athlete practices with dedication and regularity to become extraordinarily capable. Similarly, to bring to life real and lasting social change requires preparation and training. It also requires learning on the job, in context, and immersed in what the creative medium of reality has to teach.
We draw from the lessons and secrets of creativity about real transformation
We've learned that the answers to what can work in transformative social processes lie in the careful study of creativity.
If we understand the laws and archetypes always at play when trying to create something new, we can use this knowledge as guide and navigation through the enormous complexities of social change.
What are you hoping to accomplish?
WHAT OUR CLIENTS ARE SAYING
We hired Magenta to help us more fully engage our workforce, leaders, and other stakeholders in our ongoing service to the greater Vancouver region. They helped us devise efficient, powerful ways of innovating, learning, and creating across our organization. We’re deploying them in all our work, big and small — with wonderful results.
Tanya Sather - Executive Co-Director, Burnaby Association for Community Inclusion
We partnered with Magenta to co-lead our development program for senior executives in one of Australia’s largest telecommunications companies. The Magenta team played a highly significant role in curriculum development and overall leadership of the program. Both our client and we as Reos were enormously pleased with the quality of Magenta’s contribution to the project. Magenta understands both the big picture as well as the nuts and bolts for successful inner leadership development. Highly recommended.
Robbie Macpherson - Director at Adaptable Leadership & Partner at Reos Partners Australia
Magenta provided a sensitive, personal and supportive approach to enhancing our strengths while inspiring us to go beyond our expectations. Their accessible methods equipped us with tools for implementing beyond their program.
Shalini Agrawal - Director at Center for Art and Public Life at California College of the Arts
I worked with Magenta over a number of months both as part of a senior leadership group exploring our personal leadership and also with one on one coaching. My experience was transformative. I was challenged to think extremely differently about the world, myself, others and my business. On a personal level I resolved many issues that had been holding me back. I have used the tools that I was given with my team subsequently and have received similarly amazing feedback from them.
Julian Clarke - Executive Director, Human Resources, Global Enterprise & Services and International & New Business, Telstra
I was part of a team serving a complex scenario building process. We had excellent collective calls with Magenta and also individual coaching sessions. I found those individual sessions to be extremely useful, helping me to connect to my source, improve my communications and co-working practices, and align my attention with my intention. Every minute of each conversation was so full of meaning!
Anaí Linares - Consultant at Reos Partners North America
ORAP had the privilege of working with Magenta Studios in our work as part of exploring peace-building in Zimbabwe. The Magenta Studios team very deftly ushered our organisation into grasping new ways of thinking about exploring how to solve complex problems. They supported the team as a whole, and specifically took the time to understand the individuals and guide them appropriately. We look forward to diving deeper into creative approaches with Magenta.
Mvuselelo Huni, CEO, Organisation of Rural Associations for Progress (ORAP), Zimbabwe
Magenta is a trusted partner. They are helping us learn how to identify the visible and invisible causes, sources, and structures of violent conflicts, and how to confront and transform ideologies, traumas, and legacies of colonialism and racism that propagate and sustain intractable conflicts. We look forward to working more with Magenta to support peacebuilding around the world.